Senior Marketing Manager

Role Overview

• Own and execute Buddywise's marketing strategy across account-based marketing, demand generation, content, events, and thought leadership initiatives.
• Build and run account-based marketing (ABM) programmes targeting enterprise organisations across manufacturing, logistics, forestry, construction, and other industrial sectors.
• Partner closely with Sales and leadership to generate pipeline, support strategic target accounts, and strengthen Buddywise's market position.
• Develop messaging, content, campaigns, and founder-led marketing initiatives that resonate with safety leaders, operational stakeholders, and executive decision makers.
• Measure marketing performance, analyse funnel effectiveness, and continuously improve how Buddywise generates awareness, engagement, and qualified opportunities.
• Help build and scale Buddywise's marketing function, including processes, tooling, content, events, and ways of working as the company grows.

Requirements

• 5 + years experience in B2B SaaS marketing, demand generation, growth marketing, field marketing, enterprise marketing, or a similar commercial marketing role.
• Strong understanding of enterprise marketing motions, including account-based marketing, SEO/AEO, demand generation, pipeline creation, and sales alignment.
• Ability to develop and execute campaigns that drive awareness, engagement, and qualified opportunities across complex buying groups.
• Strong organisational and project management skills, with the ability to manage multiple initiatives and priorities simultaneously.
• Experience operating effectively in startup or scale-up environments where resources are limited and priorities move quickly.
• Excellent written and verbal communication skills.
• Experience building the first dedicated marketing function in a greenfield environment, defining strategy, setting up core demand generation motions, and establishing scalable marketing foundations.
• Ability to coordinate and influence cross-functional teams to achieve commercial outcomes.
• Excellent written and spoken English.

Benefits

• High ownership, high impact role in a purpose-driven, high-growth startup.
• Opportunity to shape the Marketing function from the ground up.
• Berlin based hybrid setup with flexibility for focus work.
• A committed team environment where your growth is a priority.
• The chance to directly influence industrial safety and help employees go home safely every day.