Provide consulting services to the Marketing teams
Own the delivery of multi-channel data-driven campaigns
Provide proactive consulting and advice on best practice campaign design
Main liaison point between the Client and internal & external technical teams
Support the marketing automation platform from a technical and process perspective
Analyze data, design, implement and document technical solutions
Produce process documentation for stakeholders
Requirements
Degree in Marketing, IT, Computer Science or related degree.
Minimum 4 years experience working in build and delivery of data-driven marketing campaigns across multiple channels.
Experience using SQL to perform data analysis & identifying customers based on business criteria using relational databases.
Understanding of Big Data systems is beneficial.
Experience using Enterprise Marketing tools such as Braze, Adobe Journey Optimizer or Adobe Campaign is a PLUS.
Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a PLUS.
Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a PLUS.
Understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity.
A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business.
Pragmatic problem solver with a keen attitude to deliver business outcomes.
Work both independently and collaboratively in gathering requirements with minimal supervision.
Excellent written and oral communication skills.
Systems and business analysis skills, including delivery of high quality technical specifications and process documentation.
Consulting skills, including stakeholder management across technical and non-technical teams.