Own the paid influencer roadmap, strategy, and performance against growth goals
Develop testing frameworks across creators, content formats, platforms, and audience segments
Identify new opportunities to drive incremental customer acquisition and revenue
Stay ahead of creator economy trends and recommend strategic investments
Manage channel forecasting, budget allocation, and performance targets
Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
Deliver executive-ready reporting, insights, and recommendations
Build and manage a diversified creator portfolio across platforms and tiers
Lead negotiations for creator partnerships, usage rights, and long-term agreements
Develop scalable partnership frameworks that balance brand and performance objectives
Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities

5+ years of experience in influencer marketing and creator partnerships
Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
Experience owning influencer partnerships at scale from start to finish
Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
Experience managing significant influencer budgets and making investment decisions based on business performance
Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
Experience with analytics and reporting tools (Omni preferred)
Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs

Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
Employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
Complimentary product as a new hire + continuous to expand your Caraway Home collection.
Equity : We believe in our product and that the sky's the limit for where our business is going. 401k : A 3% company match to help you plan for for your future.
Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!

Senior Manager, Paid Influencer Strategy

Key skills