Brand Marketing Specialist

Role Overview

• Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products.
• Own and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budget.
• Translate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipeline.
• Proactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data tracking.
• Coordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budget.
• Direct designers to ensure all sales and marketing collateral is flawless and on-brand before launch.
• Collaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectiveness.
• Plan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiences.
• Design, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationships.
• Stay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactful.

Requirements

• Bachelor's degree in Marketing, Communications, English, Business, or a related field.
• 3+ years of professional experience in brand, content, sales enablement, or event marketing (B2B or agency experience is a major plus).
• Proven track record in developing and executing successful marketing initiatives, including demonstrated success in event planning and management.
• Strong writing skills with the ability to create compelling content for various formats, including the ability to communicate complex ideas clearly and professionally.
• Demonstrated proficiency utilizing Google Sheets and Google Slides for project tracking and presentation building.
• Must be legally authorized to work in the United States for this position.

Benefits

• Flexible work arrangements
• Professional development opportunities