Senior Marketing Technologist

Role Overview

• Collaborate with the marketing teams to develop and execute marketing technology strategies aligned with business objectives.
• Architect, implement, and maintain multi-touch attribution (MTA) models and data pipelines that connect ad platform spend and performance data with internal business metrics.
• Manage the end-to-end Marketing systems and processes that unlock the execution of the marketing strategies.
• Ensure the integrity of frontend data collection and backend data ingestion to allow marketing and data analytics teams to generate timely and actionable insights.
• Collect, analyze, and interpret marketing data to generate timely and actionable insights.
• Provide technical recommendations on stack capabilities, tool connections, and API integrations to optimize marketing strategies and tactics.
• Utilize data management tools and techniques to segment audiences, track campaign performance, and measure marketing ROI.
• Own the implementation of server-side tracking and ad platform Conversions APIs (CAPI) to combat signal loss and ensure accurate downstream attribution.
• Collaborate with the broader data analytics team to ensure data integrity, accuracy, and clean identity resolution across disparate data sources.
• Identify and evaluate emerging marketing technologies, tools, and trends to enhance marketing effectiveness.
• Coordinate with web and mobile developers to implement effective landing pages, forms, and tracking mechanisms.
• Train marketing teams on the effective use of marketing technologies and platforms. Provide ongoing support, troubleshooting, and guidance to ensure optimal utilization of marketing tools.
• Ensure compliance with global data privacy laws (GDPR, CCPA) by using cookie consent frameworks (OneTrust) to programmatically block or allow script firing based on user preferences.

Requirements

• In-depth knowledge and proven experience as a Marketing Technologist, Marketing Operations Manager, Marketing Data Engineer, or a similar role.
• Proven track record of building and managing marketing attribution systems.
• Expert-level mastery of performance marketing tracking, identity resolution, and user stitching across multi-domain and cross-domain journeys.
• In-depth knowledge of advanced Google Tag Manager architectures (including server-side GTM tagging), GA4 property schemas, and client-side data layer design.
• In-depth knowledge of marketing automation platforms, CRM systems, email marketing tools, web analytics tools, and content management systems (CMS).
• Proficiency in JavaScript/TypeScript, browser storage mechanics (First-party vs. Third-party cookies, LocalStorage, Apple ITP/Privacy Sandbox restrictions).
• Strong understanding of Customer Data Platforms (Segment) and how to leverage them for downstream attribution and audience syndication.
• Analytical mindset with the ability to interpret complex data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented, with a focus on delivering high-quality work.

Tech Stack

• JavaScript
• TypeScript

Benefits

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.