owning a deep, ongoing analysis of the Shopify store (customers, order frequency, top products, seasonality) and turning it into a clear growth plan
directing and unifying the work of an in-house content creator, a newsletter specialist, and a soon-to-be-hired SEO/Google Ads specialist, so all three are working from one consistent strategy
owning day-to-day customer service (~5 emails/day) and review engagement on the Judge.me app, maintaining the personal customer connection that has driven the brand's success to date
using Shopify's AI tools to monitor stock and forecast production needs across the 30-SKU collection
providing clear, goal-oriented updates to the founder and owning measurable progress against revenue targets

A proven, hands-on track record growing a D2C brand through website, social, and email/newsletter channels — this is not a role for transferable skills only
Comfortable being directly accountable for revenue growth, not just activity — the budget for this role is a real stretch for the business today, and the founder needs confidence this person can earn it back
An entrepreneurial, independent problem-solver who can work through most challenges before needing input
Senior enough to direct other contributors without heavy oversight from the founder
Genuine enthusiasm for customer connection and brand-building — not just task execution
Clear, proactive communicator who can report on goals, progress, and results
Comfortable balancing big-picture strategy with hands-on daily execution in the same day

D2C Brand Manager

Key skills