Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated marketing channels.
Define and maintain creative standards, ensuring consistency across all brand expressions.
Translate business objectives into compelling, consumer-facing creative concepts and campaigns.
Drive innovative storytelling that strengthens brand equity and consumer engagement.
Oversee creative projects from concept through execution across multiple channels.
Direct visual content including photography, video, social assets, digital experiences, and brand collaborations.
Ensure all creative work is delivered on time, on budget, and aligned with strategic objectives.
Apply consumer insights, cultural trends, and market opportunities to inform creative direction.
Lead, mentor, and develop a multidisciplinary creative team.
Provide ongoing coaching, feedback, and professional development opportunities.
Foster a collaborative, high-performing creative culture focused on excellence and innovation.
Build and maintain strong relationships with external agencies, production partners, photographers, and creative vendors.
Manage creative budgets, content production investments, and campaign resources.
Present concepts, strategies, and creative recommendations to senior leadership.
Requirements
6+ years of experience within creative, art direction, or brand design roles, ideally within consumer, retail, apparel, lifestyle, or related industries.