Associate Director, Media

Role Overview

• Lead the development of campaign-specific media strategies aligned to brand and business objectives.
• Partner closely with Creative, Insights, Influencer & Partnerships teams to translate business priorities into effective media plans.
• Evaluate media channel investments and recommend budget allocations to drive awareness and trial of Spindrift beverages.
• Ensure media plans balance short-term performance objectives with long-term brand growth.
• Own performance measurement and analytics across all paid media channels (eg: social, digital, CTV, audio), including development of actionable insights and recommendations for optimizations
• Maintain reporting frameworks, dashboards, and scorecards to track campaign performance against business objectives, KPIs, and media investment goals.
• Partner with media agencies, platform representatives, and internal stakeholders to ensure accurate campaign tracking, tagging, and data integrity.
• Partner with analytics and insights teams to strengthen measurement frameworks and attribution approaches, including frameworks such as Marketing Mix Models, Brand Lift studies and Incrementality testing.
• Serve as the primary day-to-day lead for the media agency relationship.
• Establish clear goals, deliverables, timelines, and performance expectations for agency partners.
• Review media plans, optimizations, reporting, and recommendations to ensure strategic rigor and accountability.
• Foster a collaborative partnership that drives innovation, efficiency, and continuous improvement.
• Identify, evaluate, and negotiate strategic media partnerships that support brand objectives.
• Build relationships with publishers, platforms, and media partners.
• Assess sponsorship, experiential, content, and custom media opportunities, in conjunction with the Influencer & Partnerships team.
• Stay current on emerging platforms, consumer behaviors, and media trends to identify new growth opportunities.

Requirements

• 8+ years of experience in media planning or media strategy (either client or agency side)
• Expertise across media channels including paid social, online video, programmatic, search, audio and connected TV.
• Fluency in paid media analytics, with the ability to conduct hands-on, in-platform analysis and translate findings into concise, executive-level performance reporting.
• Ability to (1) synthesize complex datasets into clear, concise insights and recommendations and (2) create executive-ready summaries and presentations that communicate performance, learnings, and future recommendations.
• Experience managing external media agencies and holding partners accountable to reporting and optimization, as well as business outcomes.
• Track record of identifying and executing successful media partnerships and sponsorship opportunities.
• Excellent communication, presentation, and relationship-management skills.
• Experience within consumer-packaged goods, food & beverage, retail, or consumer brands preferred.

Benefits

• Short-term incentive programs specific to level and department.
• Long term incentives.
• Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• Voluntary additional life insurance, short-term disability and long-term disability insurance
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time