Develop and maintain company-wide messaging frameworks.
Create clear value propositions for buyers, users, influencers and executive stakeholders.
Establish messaging that supports multi-threaded enterprise sales motions.
Ensure consistency of positioning across campaigns, sales materials, website content, events and customer communications.
Develop competitive positioning, differentiation and market narratives.
Work closely with Product and Sales teams to continuously refine market messaging.
Create and maintain persona-specific content and communication frameworks.
Design and execute integrated marketing campaigns across digital, outbound, events, partnerships and content channels.
Develop programmes that contribute to pipeline generation and commercial growth.
Manage paid advertising initiatives and optimise campaign effectiveness.
Identify new channels and opportunities for market awareness and demand creation.
Support account-based marketing and targeted outreach initiatives where appropriate.
Ensure all campaigns have clear objectives, measurement frameworks and defined success criteria.
Continuously improve campaign performance through testing, analysis and optimisation.

Significant experience in B2B SaaS marketing, product marketing, revenue marketing or go-to-market leadership roles.
Demonstrated success developing and executing multi-channel marketing campaigns.
Strong product marketing experience, including messaging, positioning and persona development.
Experience supporting enterprise or complex B2B sales environments.
Strong understanding of marketing attribution, campaign measurement and reporting.
Experience developing sales enablement materials and commercial content.
Excellent written and verbal communication skills.
Strong project management and organisational capability.
Experience managing external agencies, vendors or contractors.
Ability to work cross-functionally with Sales, Product and Executive teams.
Comfortable operating in a startup or scale-up environment.

VP, Head of Revenue Marketing

Key skills