You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking.
Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.
Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.
Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.
Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.
Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.
Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).
Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.

Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.
US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.
Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.
Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.
Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
Communication: Excellent English skills, written and verbal

💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
🇨🇾 **Workations in Cyprus: Our local office is open to you at any time
🥳 Team Events across Europe: Because a strong team is everything to us!

Social Media Manager, Content Creator

Key skills