Brand & Product PR Specialist
Canada
Full Time
1 hour ago
$70,300 - $89,000 CAD
Visa Sponsorship
Key skills
SAPMentoringCommunicationTime Management
About this role
Role Overview
- Coordinate and manage media bookings, communications, and day-to-day operations for Ontario and British Columbia press fleets
- Support product PR initiatives across English Canada for Genesis
- Own and develop content for press conferences and product launches
- Serve as the primary contact for sports media in English Canada
- Contribute to the development of internal and external communications materials (press releases, pitches, presentations)
- Travel independently to support media events and press conferences (approximately 6–8 times annually)
- Handle daily media monitoring and reporting
- Lead the preparation of monthly media coverage reports for internal stakeholders
- Track, analyze, and report on press fleet utilization
- Manage departmental budgets to ensure financial accuracy and accountability
- Manage legal, procurement, and vendor-related processes
- Maintain Hyundai media and public websites with updated coverage and news
- Support logistics for all PR media events
- Collaborate cross-functionally to ensure PR activities align with company policies
- Assist in managing agency and vendor relationships
Requirements
- Minimum five years of experience in a Public Relations or Journalism function (required)
- Completion of an undergraduate degree or college diploma with a concentration in Public Relations, Corporate Communications, Journalism, Marketing, or other Communications subjects being ideal
- Valid Class G driver's license (required)
- Strong understanding of the Canadian automotive and media landscape (preferred)
- Advanced PowerPoint and presentation design skills (required)
- Strong understanding of PR measurement and media trends (required)
- Excellent written and verbal communication skills (required)
- Strong analytical, organizational, and time management skills (required)
- Demonstrated attention to detail and ability to meet deadlines (required)
- Experience managing budgets (required)
- Familiarity with SAP Concur (preferred)
Benefits
- Comprehensive Health and Dental Coverage from Day One, including up to $2,500 in Mental Wellness Benefits
- RRSP Matching
- Exclusive Car Leasing Program
- Flexible Start Times
- Competitive Paid Time Off
- Enhanced Maternity and Parental Leave Top-Up
- Career Growth, Mentoring, and Tuition Support Opportunities
- Onsite Cafeteria and Game Room at our Markham Office