CRO Manager

Role Overview

• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews
• Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand
• Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation
• Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth
• Translate every winning test into a scaled implementation and a documented learning in the Growth playbook
• Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously
• Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level
• Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation
• Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation
• Set and track weekly and monthly CVR benchmarks by channel and audience segment
• Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone
• Track and report the FOCM impact of all major experiments with clear attribution
• Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing
• Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting
• Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning
• Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative
• Push back on shiny object syndrome with data

Requirements

• 3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
• Proven experience building a CRO program from scratch, not just inheriting a mature one
• Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent
• Deep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected system
• Strong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV levers
• Data literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on Analytics
• Ability to write crisp, actionable briefs that unblock Design and Dev without handholding
• Based in or able to work full overlap with US Eastern or Central time zone hours

Bonus Points

• Experience at a DTC subscription brand
• Background in direct-response or performance creative environments
• Familiarity with the Shopify or headless ecommerce stack
• Experience with contribution margin modeling

Benefits

• Your work directly drives profitable revenue, not vanity metrics
• Full ownership of the experimentation program from day one
• Real decision-making authority and a clear mandate to build
• Fast-moving, no-politics culture built for execution over process
• Opportunity to build something that scales with a 9-figure brand
• Make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth