Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts
Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion
Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products
Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture
Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners
Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands
Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity
Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth
Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics

10+ years in digital / performance marketing, with 3–5+ years leading and developing teams
A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them
Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels
Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC , payback, and marketing efficiency, and the judgment to act on it
AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you
A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model
Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development through Udemy
Robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Student Loan Repayment Program

Director, Paid Media

Key skills