Analyze and interpret marketing performance data across Club programs and initiatives to identify trends, findings, and opportunities for improvement
Partner with analytics resources to collect, validate, and evaluate data to identify performance drivers and implications
Develop and maintain working knowledge of customer journeys used in marketing campaigns and identify opportunities to improve effectiveness
Evaluate targeting, messaging, customer journey, and channel performance to identify enhancement opportunities for Club marketing programs
Translate analysis into clear performance summaries, presentations, and recommendations for management review
Lead operational governance activities across assigned Clubs, including creative review oversight, workflow compliance, documentation standards, funding governance, and audit readiness
Track and monitor Club marketing funding utilization to ensure compliance with Producer Agreements
Identify execution risks, process gaps, measurement limitations, and operational issues and coordinate resolution with appropriate partners
Collaborate with analytics, product, technology, legal, agency, and Club partners to improve marketing effectiveness and operational execution
Identify opportunities to continuously improve team processes, operational efficiency, and execution effectiveness
Leverage analytics and AI-enabled tools to support insight generation, documentation quality, and operational consistency

6+ years' experience planning and implementing strategic marketing efforts
Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience
Advanced knowledge of functional marketing principles, customer journey concepts, and analytical techniques
Ability to analyze and interpret marketing performance data to identify trends, key learnings, and opportunities for improvement
Strong business judgment, critical thinking, and problem-solving capability
Ability to evaluate targeting, messaging, customer journey, and channel performance to improve marketing effectiveness
Cross-functional influence ability and experience collaborating without direct authority
Ability to create, present, and deliver clear and compelling presentations and recommendations
Ability to independently lead projects and initiatives of complex scope
Deep understanding of governance frameworks, marketing processes, and execution workflows
Experience using analytics and AI-enabled tools to support insight generation and execution effectiveness

Marketing Engagement Partner

Key skills