Elicit, analyze, and document functional requirements for marketing and customer data use cases
Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
Support requirements related to Adobe RTCDP and AEP, including: Audience definition and activation, Data ingestion and enrichment, Profile and identity considerations
Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
Maintain high‑quality documentation, including: Business requirements documents (BRDs), Functional specifications, User stories and process flows
Assist with validation of delivered solutions against documented requirements
Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment

Experience working as a Technical Systems or Functional Analyst, or similar role
Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP)
Solid understanding of marketing concepts, including: Customer/user journeys, Campaign orchestration, Channel activation (email, SMS, digital channels)
Strong technical aptitude, including comfort working with: Spreadsheets (Excel, Google Sheets), Structured documentation and data‑oriented thinking
Proven ability to write clear, concise, and actionable requirements
Excellent communication skills, both written and verbal
Ability to work effectively with cross‑functional teams
Hands‑on experience with Adobe Experience Cloud tools (e.g., Journey Optimizer, Campaign, Analytics) (preferred)
Experience working in Agile or hybrid delivery environments (preferred)
Familiarity with customer data concepts such as profiles, identities, and segmentation (preferred)

System Analyst – Adobe Real-Time Customer Data Platform

Key skills