Develop and optimize websites for both mobile and desktop.
Identify common search trends using industry tools and create content to boost organic visibility.
Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
Monitor competitor activities and search trends to gain insights and propose innovative strategies.
Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

2–5 years of professional SEO experience, with agency experience preferred
Strong attention to detail with a consistent focus on delivering high-quality work
Proficient in front-end technologies including HTML, CSS, and JavaScript
Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
Experience using AI-powered SEO tools strongly preferred
Ability to design, edit, and optimize images for web performance
Excellent written and verbal communication skills
Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
Leadership experience mentoring teammates and presenting in team or stakeholder meetings.

SEO Content Specialist

Key skills