Senior Paid Media Strategist

Role Overview

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support.
• Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds.
• Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react.
• Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations.
• Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards.
• Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go.
• Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons.
• Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures.
• Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together.
• Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales.
• Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment.
• Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

Requirements

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns
• Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results
• Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four
• Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention)
• Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority
• Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own.
• A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

Tech Stack

• React

Benefits

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid
• Day 1 access to robust health and wellness benefits, including an annual wellness stipend
• 401(k) with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program