Develop and maintain a world-class brand identity that resonates with the values of privacy, exclusivity, and cultural authenticity.
Ensure absolute brand consistency across all touchpoints, from the digital platform to physical property experiences and elite services.
Position TSK as a thought leader in the transformative travel space, highlighting the shift from traditional luxury to meaningful immersion.
Oversee the marketing-led aspects of the TSK platform release, optimizing user acquisition and retention for the elite membership base.
Leverage data-driven insights to target the growing UHNWI population (estimated growth of 70 individuals per day).
Manage high-tier performance marketing, SEO/SEM, and exclusive social media strategies tailored for the ultra-wealthy.
Orchestrate global PR campaigns and secure placements in top-tier luxury, business, and lifestyle publications.
Form high-level strategic partnerships with luxury lifestyle brands, private aviation firms, and elite family offices.
Manage high-profile events and "invitation-only" brand activations in key global markets.
Lead the creation of visually stunning, high-production content (video, photography, editorial) that showcases TSK’s flagship properties and unique cultural experiences.
Develop "Storytelling" initiatives that bridge the gap between lodging and the deep cultural heritage of TSK locations.

Experience: 10+ years in senior marketing leadership, specifically within the ultra-luxury sector (e.g., luxury hospitality, yachting, private aviation, or high-end fashion).
Expertise: Deep understanding of the UHNWI psyche, purchasing habits, and media consumption patterns.
Digital Savvy: Proven experience in scaling high-end digital platforms or apps with a focus on premium user experience.
Network: Strong existing relationships with luxury media editors, influencers, and high-net-worth brand partners.
Attributes: A refined aesthetic sense, creative visionary, and a "prize" mindset—understanding that TSK is an exclusive destination for the world's most discerning travelers.

Chief Marketing Officer

Key skills