Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy
Continuously refines hypotheses and identifies business questions to explore further
Facilitates the integration of the analytic strategy and business strategy
Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience
Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience
Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals
Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results
Translates findings into insights for strategy management and execution
Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions
May provide guidance and on-the-job training to team members
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience may be substituted in lieu of degree
6 years of data and/or analytics or strategy consulting experience; OR a minimum of 4 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 6 years combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years of experience in data and/or analytics or strategy consulting
Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights
Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions
Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics)
Demonstrated experience in project management

Senior Marketing Enablement Analyst

Key skills