Segment Marketing Manager – Data Centres

Role Overview

• Lead the Data Center segment marketing strategy for High-Tech Europe, supporting profitable growth, customer retention, pipeline creation, and stronger win rates in priority accounts
• Own Data Center segment positioning, messaging, and value proposition development across water treatment, chemistry, equipment, digital tools, monitoring, service, and cooling-related solutions
• Translate customer needs, voice-of-customer input, technical requirements, regulatory trends, sustainability drivers, and competitive intelligence into actionable segment priorities and commercialization plans
• Develop and execute annual and long-range Data Center segment plans covering market development, customer prioritization, demand generation, sales activation, portfolio needs, and go-to-market execution
• Partner closely with Sales, Corporate Accounts, RD&E, Technical, Digital, Supply Chain, Finance, and regional teams in Europe to align customer needs with innovation priorities and commercial execution
• Equip Sales, Technical, and account teams with clear messaging, competitive battlecards, customer insights, training, qualification questions, proposal support, and value-selling tools
• Support commercialization of new Data Center offerings by defining launch readiness, field enablement materials, customer-facing content, adoption plans, and success metrics
• Monitor competitor activity across water treatment, reuse, cooling, equipment, digital, service, and integrated solutions providers, including Kurita and Veolia, and convert insights into practical sales and portfolio actions
• Contribute to pricing, portfolio, bundling, and program decisions by using market research, customer insight, competitive analysis, and commercial data to inform recommendations
• Lead cross-functional initiatives across regional and global Sales, RD&E, Technical, and marketing teams, using influence, disciplined project management, and clear communication to deliver segment priorities without direct reports
• Strengthen Ecolab’s differentiation by connecting customer outcomes to uptime, cooling reliability, water stewardship, energy efficiency, compliance, total cost of ownership, and sustainability performance
• Collaborate with global High-Tech, RD&E, Technical, and marketing teams to ensure European Data Center customer requirements are represented in global roadmaps, launch plans, and value propositions.

Requirements

• Experience developing and executing marketing strategy in a business-to-business environment
• Strong understanding of segment marketing, portfolio strategy, product lifecycle management, value proposition development, and go-to-market planning
• Experience supporting commercialization of products, services, digital tools, equipment-based solutions, or integrated technical offerings
• Ability to translate complex technical topics into clear customer value propositions, sales messaging, and commercially relevant recommendations
• Strong commercial acumen, with the ability to connect market insight, customer needs, competitive dynamics, and business performance to growth actions
• Experience working with Sales, RD&E, Technical, and global teams in a matrix organization to influence priorities and deliver results
• Demonstrated leadership, strategic thinking, project management, and problem-solving skills, with the ability to manage multiple priorities in a fast-moving market
• Effective oral and written communication skills, strong organizational skills, sound judgment, and attention to detail in a fast-paced environment
• Ability to work independently, lead through influence, and collaborate effectively across functions, geographies, and regional and global teams.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options