Define and execute a North America field events plan to enhance brand visibility and achieve measurable business goals.
Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions.
Build collaborative relationships with key internal stakeholders (regional sales stakeholders, marketing, content, product, client success) and external partners to create and deliver seamless, impactful events aligned with business goals.
Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event.
Lead event execution, including budgeting, pre
and post-event marketing, logistics, vendor management, and post-event analysis for regional events.
Track key event metrics for North America events such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success.
Track event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement.
Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness.

5+ years in field/corporate events management within a technology, software or e-commerce organization with a focus on North America events.
Previous experience in events and field marketing within the e-commerce sector, with a focus on engaging e-commerce audiences.
Demonstrated experience leading and executing industry events, similar to Shoptalk, NRF, or eTail.
Successful ownership and management of event budgets across varying scale and complexity.
Proven experience planning and executing events with clearly defined budgets, objectives, and measurable KPIs.
Strong understanding of core marketing metrics and their application in measuring event success and field marketing impact.
Experience with event management tools and platforms, such as Asana, Marketo, Cvent, Salesforce, HubSpot, and virtual event platforms.
Excellent project management, communication and organizational skills, with attention to detail and a focus on meeting deadlines.
Proven ability to collaborate effectively with senior cross-functional stakeholders, including Sales and Client Success, to align marketing initiatives with broader business objectives.

Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year

Field Marketing and Events Manager

Key skills