Freelance Social Editor – Complex Bets

Role Overview

• Develop, refine, and oversee the voice of Complex Bets across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), exhibiting sharp editorial judgment and audience-sensitive framing tailored to sports betting and predictive markets.
• Create, curate, and publish all content across Complex Bets social channels, including odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling.
• Lead community management, moderation, and DM engagement, fostering a credible, informed, and high-energy betting community aligned with the Complex tone.
• Surface and pitch viral betting angles, market shifts, breaking odds movement, and culturally relevant sports moments to editorial and video teams.
• Own tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA fights, World Cup, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time.
• Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships.
• Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage, watch parties, predictive market launches, and partner activations.
• Ideate, source, and create real-time betting content that captures memes, odds swings, prop bets, and trending narratives at the cusp of virality.
• Participate in editorial brainstorms and social planning meetings, ensuring betting coverage is culturally relevant, timely, and differentiated.
• Serve as the point person on Complex Bets social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends.
• Track and share social and platform best practices specific to sports media and betting content, providing competitive analysis and best-in-class examples.
• Manage the workflow of editorial social posts, coordinating with branded social to align sponsored betting content and organic publishing calendars.
• Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, performance analysis, and creative testing.
• Investigate, recommend, and experiment with emerging platforms and betting-adjacent communities to expand Complex Bets’ footprint.
• Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.

Requirements

• 2–3 years of social media and editorial experience with a publisher, sports brand, betting platform, or culturally relevant media company.
• Deep understanding of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet trends.
• Strong knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.).
• Positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-moving live-event environments.
• Excellent writing, editing, & proofreading skills with the ability to translate betting language into accessible, engaging social copy.
• Willingness to appear on camera in social media content.
• Must be willing to work nights, weekends, and holidays during major sporting events.
• Deep fluency across all social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and understanding of how sports audiences behave on each.
• Proven track record of driving audience engagement and action within sports or betting communities.
• Remain up-to-date on competitors in sports media and betting content to ensure Complex Bets maintains a distinct lane.
• Strong self-management skills and a take-charge attitude.
• Proficient in Adobe Creative Suite and Premiere Pro.