About this role

Own and scale profitable Meta ads for GNO Partners, consistently generating qualified, show-up calls within target costs at $60k+/month ad spend, while improving funnel performance over time.
Plan, build and manage Meta campaigns for: Application funnels to book-a-call funnels, Lead magnet funnels feeding to sales calls.
Set up and maintain tracking (Pixel, CAPI, custom conversions, UTMs, offline events) and troubleshoot issues.
Own weekly reporting: key KPIs, insights, and clear action plan.
Analyze full funnel (impressions → click → opt-in → call booked → show → sale) and propose fixes beyond “change targeting.”
Collaborate with founder/copy/design on new angles, offers, and creatives.
Document structures, naming conventions, and SOPs.

2+ years running Meta ads specifically for coaches / agencies / B2B service businesses.
Proven history managing $60k+/month on Meta for at least 6 consecutive months.
Demonstrated ability to generate qualified calls under $500 for 2+ years.
Hands-on experience with call funnels and/or application funnels and lead magnet funnels.
Strong understanding of funnel metrics and sales pipelines, not just front-end CPL.
Solid tech: Events Manager, CAPI, custom conversions, UTMs, basic GA4/attribution, CRM (Pipedrive).
Excellent written English and clear, structured thinking.

Senior Media Buyer, B2B High-Ticket Funnels

Key skills