Influencer Marketing Manager

Role Overview

• Own a portfolio of e-commerce brands on TikTok Shop
• Act as the main point of contact while leading strategy, performance and delivery
• Build clear, commercially grounded TikTok Shop growth plans
• Translate business goals into weekly and monthly trading actions
• Own trading calendars aligned to promotions, launches and key retail moments
• Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
• Continuously optimise AOV, conversion rate and GMV
• Identify underperforming SKUs and opportunities to scale winners
• Own the influencer and affiliate strategy for your client portfolio
• Define how affiliates are used to drive GMV
• Work closely with creators to set creator priorities, shape product focus, align offers and incentives
• Build and refine creator trading strategies around deal-led moments, always-on content, live and campaign support
• Analyse affiliate performance and continuously optimise output
• Ensure affiliate activity aligns with overall trading and margin goals
• Monitor daily, weekly and monthly performance metrics
• Lead performance reviews with clients, backed by clear insights and actions
• Forecast GMV and trading performance
• Use data over opinions to inform decisions
• Fast-paced, high-ownership environment
• Minimal bureaucracy, maximum accountability
• You’re expected to challenge, suggest, optimise and lead
• This is a role for someone who enjoys responsibility and impact

Requirements

• Proven experience in influencer marketing for ecommerce brands
• Strong understanding of influencer marketing campaigns
• Gifted strategies not just paid collaborations
• Ownership of a brand P&L for influencer marketing
• Comfortable working with performance data and GMV targets
• Commercially minded and confident making decisions
• Strong communication skills with both internal teams and clients
• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG e-commerce

Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus / commission aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours – we care about output, not clock-watching
• Clear progression paths with responsibility early
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce
• Company pension scheme
• Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
• Team socials and events throughout the year
• Staff discounts across our brands and partners