Own the group-wide SEM strategy and budgets across Google Ads, Microsoft Ads, Performance Max, Shopping, Search and emerging retail media channels
Analyse performance end-to-end — from impressions to margin — and turn data into clear actions, insights and forecasts
Help develop, deploy and improve automation and AI solutions (scripts, GPT-powered copy generation, ML-based bidding models, etc.)
Audit and optimise accounts continuously: keyword research, feed quality, negative keyword governance, Quality Score, campaign structure and testing frameworks
Own and evolve the SEM tech stack, including evaluation and integration of tools like SA360, feed management, attribution, server-side tagging and consent-mode solutions
Work closely with Brand, CRM, Product and local teams to align messaging and maximise business impact
Support and mentor junior SEM specialists, helping build playbooks, training and best practices
Stay on top of market changes — AI, privacy, SERP shifts, platform updates — and turn them into meaningful experiments

3–5 years of hands-on SEM experience, ideally in large e-commerce or marketplace environments
Proven ownership of six-figure monthly budgets and solid results on CAC, ROAS and profitability
Deep knowledge of Google Ads (including P-Max & Shopping) and Microsoft Ads
Experience with SA360 or similar bid-management platforms is a strong advantage
Strong analytical mindset — advanced Excel / Google Sheets, basic SQL, and dashboarding experience (Looker Studio or similar)
Familiarity with modern AI / ML solutions and practical understanding of how to use them in performance marketing
Leadership mindset — prior mentoring or team support experience is a plus
Advanced English is required; other languages such as Czech, German or Hungarian are a plus.

Fair reward
You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
Good food every day
You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
Life, not just work
You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust.
Personal growth
You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
Real impact
What you do here matters. You’ll see your work changing how people eat and live — from day one.
Recognition among colleagues
Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
Xtra membership
You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
Sport & wellbeing
You’ll stay active with company sports challenges or a subsidised Multisport card.
A team that sticks together
You’ll work with people who move fast, support each other and celebrate wins together.

Search Engine Marketing Manager

Key skills