Senior Director, Broadcast and Emerging Media

Role Overview

• Play a key, subject matter expert (SME)-type role for BPI clients in an ongoing fashion with clients that are consistently executing media programs or on a one-off basis as an SME building and selling in a media strategy
• Oversee the development of press materials, including op-eds, statements, Q&As, media kits, and briefing documents
• Identify and promote opportunities for executives and experts to contribute thought leadership in top-tier outlets
• Proactively build and expand the media program offering and cultivate and manage strong relationships with journalists, editors, and media outlets, serving as the lead contact for all media inquiries.
• Monitor the media landscape for risks and opportunities; lead rapid-response communications on breaking issues or emerging criticisms.
• Partner with internal stakeholders — including the executive team and cross-functional colleagues — to develop and drive cohesive communication strategies and initiatives
• Coordinate with digital, social, and content teams to ensure message consistency across all channels.
• Strengthen BPI’s traditional and broadcast media relations offering, including practice development and upskilling that can be expanded across the team
• Report on media impact to internal stakeholders and translate coverage into actionable communications outcomes
• Build a transformed media offering by articulating BPI POV on strategic relevance and reach of key shows across podcasts, YouTube and other platforms in a holistic media strategy, and establish relationships for BPI broadly with key players (producers, bookers, etc). This means reach into shows hosted by creators on YouTube, TikTok, Reels, podcasts where BPI doesn’t currently have relationships or placement capabilities. It also means deeper reach into consumer press, like Live with Kelly and Mark and The View.
• Contribute to new business efforts, as needed, with media strategies to enable prospects to accomplish their reputation objectives

Requirements

• Educational background in Communications, Marketing, Journalism, English, Public Relations, or a comparable discipline
• 12+ years of progressive leadership in strategic content development, brand storytelling, or corporate communications
• Demonstrated ability to drive business growth through high-impact earned media and strategic messaging
• Deep network of established relationships with leading national and trade media editors, journalists, and influencers
• Skilled in crafting and adapting narratives for diverse audiences across platforms; experience managing sensitive or crisis communications highly valued
• Proficient with key content creation and business tools, including Adobe Creative Suite, Microsoft 365, and related industry-standard software

Benefits

• 100% company-paid medical, dental, and vision insurance
• 401(k) program with employer match up to 4%
• Generous time off for vacation
• $50 monthly phone reimbursement
• Unlimited sick time
• 16 weeks of paid leave for new parents