Design, implement, and monitor journeys with data updates and interaction flows
Provide technical support to the business and client service teams
Configure, perform technical implementations, and provide ongoing support for Salesforce Marketing Cloud (SFMC)
Define platform architecture and usage strategies
Deliver Salesforce Marketing Cloud training
Work with Salesforce Marketing Cloud APIs
Identify and implement improvement opportunities, including automating data communication for analysis
Work in a squad using agile methodology to develop new solutions
Play a key role in clients' digital transformation, being essential to delivering value and business impact
Enjoy innovation and new challenges, and be willing to explore and learn every day
Create automations and manipulate files for data integration
Prepare and approve briefings; create new content, campaigns, and projects
Ensure the application of strategy and execution of cross-functional initiatives focused on results and targets

Bachelor's degree in Marketing, Advertising, Information Systems, Computer Science, Engineering, or related fields
Experience with Salesforce Marketing Cloud and integrations with Sales Cloud and Service Cloud
Experience planning and creating marketing and CRM communications and campaigns
Experience analyzing campaign results
Experience with SQL (queries) and data structures (Data Extensions and Lists) for clustering and segmenting databases
Knowledge of strategic transactional communication flows/journeys for the customer lifecycle

Mid-level Analyst, Salesforce Marketing Cloud

Key skills