Marketing Operations Manager – B2B

Role Overview

• Own the global B2B marketing operations strategy – ensuring systems, workflows and tools enable efficient, scalable campaign execution across regions
• Act as business owner for Salesforce Marketing Cloud, governing platform setup, email operations, automation, lead uploads and form capture
• Manage the operational integration between SFMC and Salesforce CRM, ensuring clean lead flow, accurate data syncing and reliable campaign attribution
• Define requirements and partner with Business Solutions and SFMC developers to implement platform enhancements, templates and fixes
• Own lead management operations – including capture, routing, deduplication, status logic, source tracking and handoff processes
• Build and maintain segmentation logic, audience structures and data foundations that help the wider marketing team execute with speed and confidence
• Create reusable templates, documented workflows, QA checklists and training materials that reduce team reliance on developers
• Oversee email production and campaign build operations for all regions and business units, ensuring accuracy, compliance and quality at every stage
• Directly manage two Email Marketing Specialists, providing direction, coaching and quality oversight
• Step in to build or deploy urgent emails when needed, drawing on working knowledge of HTML and email production requirements
• Own preference centres, consent capture, unsubscribe management and suppression logic – keeping all B2B marketing activity compliant with privacy regulations
• Oversee WalkMe configuration for in-product messaging, onboarding and support journeys
• Develop and maintain dashboards across email performance, database health, source attribution and campaign setup accuracy
• Enforce data governance standards including campaign naming conventions, UTM discipline and field logic
• Manage campaign intake, workflow prioritisation and operational dependencies to keep projects moving efficiently
• Lead continuous improvement initiatives that reduce manual effort, improve speed and strengthen deliverability

Requirements

• 8+ years' marketing experience, with significant time in marketing operations, CRM operations or marketing automation in a B2B environment
• 3+ years in a senior marketing operations or MarTech-focused role – ideally in EdTech, SaaS, subscription or education
• Demonstrated hands-on experience with Salesforce Marketing Cloud in an operational capacity
• Strong understanding of SFMC–Salesforce CRM integration, including lead flow, source tracking, campaign attribution and data hygiene
• Experience managing email campaign operations across multiple audiences or regions: segmentation, automation, QA and deployment
• Track record of building marketing workflows, templates, campaign processes and reporting governance
• Familiarity with privacy and consent requirements relevant to B2B email marketing
• Working knowledge of HTML, AMPscript and email production requirements
• Experience managing direct reports or specialist production resources
• Marketing qualification or relevant equivalent.

Tech Stack

• Cloud

Benefits

• 3 extra "purpose days" of paid leave each year to dedicate to what matters most to you
• Volunteering, personal projects, or simply recharging
• Paid parental leave
• Complimentary access to all our learning products