Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn
Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis.
Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies.
Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel.
Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution.
Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes.
Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals.
Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.

5+ years of marketing experience with hands-on ownership of demand generation programs, multi-channel campaign execution, and marketing automation platforms.
Proven HubSpot power user or admin — workflows, campaigns, lead management, and reporting; experience with WordPress, Salesforce, and paid media platforms strongly preferred.
Experience in enterprise SaaS with direct alignment to a B2B sales team.
Demonstrated track record of setting and consistently hitting aggressive pipeline, lead generation, or revenue-influenced marketing goals.
Meticulous attention to detail with experience in campaign QA, A/B testing, data hygiene, multi-touch attribution, and performance measurement.
Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.
Strong communicator who can write clear process documentation, lead cross-functional training, and present data-driven insights to leadership.

Marketing Operations Manager

Key skills