Social Media Growth Manager

Role Overview

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.
• Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.
• Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.
• Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.
• Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.
• Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.

Requirements

• 4+ years of experience in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product.
• You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it.
• You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it.
• You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account.
• Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership.
• You built repeatable testing and iteration systems — not just managed a posting calendar.
• Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side.

Benefits

• Competitive salary package commensurate with experience;
• Remote, in-office, and hybrid work opportunities;
• The equipment you need to do your job;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.