Senior Manager, Analytics

Role Overview

• Lead engagements end-to-end: discovery, requirements, KPI alignment, and proactive scope/risk management.
• Architect and deliver Adobe Experience Cloud solutions (Adobe Analytics, CJA, AEP/RT-CDP, AJO, Target) using best practices.
• Own measurement and solution design: SDRs, variable mapping, tracking plans, attribution, and journey-based frameworks.
• Design and implement data architecture (event-driven data layers, Web SDK) with rigorous QA.
• Develop MarTech roadmaps and analytics maturity assessments tied to business outcomes.
• Integrate online/offline data to enable unified profiles, segmentation, and activation.
• Evaluate and recommend analytics platforms against capabilities, performance, security, and fit.
• Implement consent and data governance aligned to GDPR, CCPA, and PIPEDA (via TMS, OneTrust).
• Ensure delivery excellence via standardized reviews and scalable QA processes.
• Build trusted senior client relationships; act as escalation point for delivery issues.
• Staff projects effectively; align internal/contractor skills and oversee output quality.
• Mentor and develop practitioners; provide ongoing technical guidance and feedback.
• Define and evolve practice strategy, delivery methodologies, frameworks, and best practices.
• Drive innovation and AI-augmented analytics (predictive insights, segmentation, journey orchestration, reporting enhancement, next-best-action); stay current on trends.
• Translate partner (especially Adobe) roadmaps and investments into service offerings and client solutions; support go-to-market with Revenue (discovery, solutioning, estimation, proposals), collaborate cross-functionally, and represent Northern at industry/partner events.

Requirements

• 8+ years delivering enterprise analytics in agency/consulting environments; led multiple concurrent engagements.
• Adobe Experience Cloud expertise: Adobe Analytics, CJA; strong AEP/Real-Time CDP; working knowledge of AJO, Target, Campaign.
• Solution architecture and implementation: Web SDK, event-driven data layers, tracking design, attribution, journey measurement, and rigorous QA.
• Data integration: unify online/offline sources for customer insights, segmentation, and activation.
• Governance and privacy: tag management, consent management, and compliance with GDPR, CCPA, PIPEDA.
• Complementary tools: Experience with GA4, Google Marketing Platform, Looker Studio.
• Strategy: develop MarTech roadmaps and maturity assessments; recommend solutions aligned to business, technical, and security needs.
• Leadership and communication: mentor practitioners; executive-ready storytelling; support solution design, scoping, and proposals.

Tech Stack

• Cloud

Benefits

• Benefits Plans
• HSA / QSEHRA
• Employee Wellness & EAPs
• Fitness Reimbursement and Vet Care Programs
• RRSP Matching / 401K
• Profit Sharing
• Flexible work to promote work-life integration
• Home office allowance
• Referral bonus program
• Company social events and more!