Lead - CRM Transformation, Customer Engagement

Role Overview

• Further development of customer engagement and marketing automation
• Development and scaling of personalized customer journeys
• Designing omnichannel engagement and personalization strategies
• Identifying new use cases and growth opportunities
• Leading cross-functional initiatives
• Establishing KPI frameworks to optimize customer engagement

Requirements

• Several years of experience in CRM, customer engagement, marketing automation, personalization, or omnichannel marketing
• Strong experience with customer engagement platforms such as Adobe Experience Cloud
• Proven success with data-driven customer journeys
• Understanding of customer data, analytics, and AI
• and automation-based approaches
• Ability to communicate complex topics at the executive level
• Business-fluent German and very good English skills

Tech Stack

• Cloud

Benefits

• Support for mental well-being, including mental health offerings
• Health benefits such as check-ups and vaccinations
• Flexible working arrangements including part-time and hybrid models
• Support services through pme Familienservice and FitnessCenter Job
• Pension plan and company bike