Senior Product & Solutions Marketing Manager

Role Overview

• Lead go-to-market strategy for complex products, solution portfolios, strategic initiatives, major launches, and priority growth areas.
• Develop positioning frameworks, value propositions, portfolio narratives, persona-based messaging, use-case messaging, and differentiated solution stories for healthcare executive and enterprise buying audiences.
• Manage end-to-end launch strategy and execution, including market assessment, launch planning, stakeholder alignment, readiness activities, enablement coordination, and post-launch evaluation.
• Integrate market, buyer, competitive, and customer insights into product strategy, commercialization planning, roadmap discussions, and business prioritization.
• Partner with product management to identify market opportunities, refine product value, define target audiences, and translate capabilities into commercially relevant messaging.
• Collaborate with sales, account management, and enablement teams to create talk tracks, executive conversation guides, battle cards, objection-handling resources, training materials, and buyer-specific value stories.
• Align campaigns, thought leadership, content, events, digital channels, and client communications with product positioning and commercial priorities.
• Analyze market trends, competitive activity, customer feedback, win/loss insights, pipeline performance, launch outcomes, and content utilization to optimize go-to-market effectiveness.
• Influence senior leaders and cross-functional stakeholders through insight-driven recommendations that improve market fit, commercial readiness, launch quality, and business impact.
• Define, track, and communicate product marketing performance metrics while managing multiple high-visibility priorities in a fast-paced, matrixed environment.

Requirements

• Relevant degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing, solutions marketing, or commercial enablement, preferably within healthcare.
• Experience leading go-to-market strategy for enterprise SaaS, data and analytics platforms, AI-enabled solutions, healthcare technology, advisory solutions, or other complex B2B offerings.
• Proven ability to develop positioning, messaging, product narratives, launch strategies, and enablement resources that drive measurable business outcomes.
• Strong understanding of enterprise sales cycles, complex buying committees, healthcare executive audiences, and buyer journey dynamics.
• Strong analytical and problem-solving skills with the ability to synthesize market research, customer insights, competitive intelligence, sales feedback, and performance data into actionable recommendations.
• Excellent storytelling, written, verbal, presentation, and executive communication skills.
• Ability to influence senior leaders and cross-functional partners without direct authority while balancing strategic thinking and hands-on execution.
• Willingness to travel.

Benefits

• Comprehensive benefits plan