Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment
Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners
Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships
Lead work across functional teams and creative agencies to achieve marketing objectives
Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction
Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience
Experience crafting enterprise B2B product marketing strategies within the financial services, payments, or technology sectors
Superior knowledge of financial services value stories
Strong interpersonal skills with the ability to build productive business relationships
Outstanding verbal and written communication skills
Well-developed grasp of product strategy, or product management lifecycle
Impeccable attention to detail
Experience with product strategy and a solid understanding of the product management lifecycle
Highly organized with strong project management skills
Problem solver with demonstrated experience in analyzing complex issues
Strong risk mindset with proven ability to develop compelling marketing messages
Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills

Senior Lead Marketing Consultant – Merchant Services, Commercial & Corporate Product Marketing

Key skills