Content Strategist / Showrunner

Role Overview

• **1. Editorial Strategy & Content Planning. **You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format—and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing.
• **2. Founder Content Extraction. **You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week—you’re the multiplier that makes that possible.
• **3. Writing & Ghostwriting. **You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform.
• **4. Creative Team Management. **You’ll direct a videographer, a graphic designer, and editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself—you’re the person who makes sure the production team has clear direction and the final product is sharp.
• **5. Performance & Iteration. **You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.

Requirements

• **Builder of founder-led brands. **You’ve built an audience around a person, not just a logo. You understand that the founder’s voice, personality, and expertise are the brand—and you know how to package that for LinkedIn and YouTube specifically.
• **Exceptional writer. **You write hooks that stop people mid-scroll. You can take a complex A/B testing insight and make it accessible, surprising, and shareable. You’re equally comfortable writing punchy LinkedIn posts and longer YouTube scripts.
• **Strategic thinker. **You see content as a positioning tool, not just a publishing schedule. You understand how individual posts ladder up to a brand narrative, and you can articulate why one format serves the strategy better than another.
• **Platform fluency. **You deeply understand how LinkedIn and YouTube work—algorithms, formats, engagement patterns. You know what performs on each platform and why, and you stay current as things change.
• **Data-comfortable. **You don’t need to be a data scientist, but you should be comfortable working with testing data, conversion metrics, and statistical concepts. Our content is built on proprietary data—you need to understand it well enough to tell stories with it.
• **Smart and high agency. **You learn fast, take ownership, and don’t wait to be told what to do. When something isn’t working, you diagnose it and fix it. You’re the kind of person who brings solutions, not questions.

Nice to Have:

• **B2B or SaaS content experience. **You’ve created content for a technical or data-driven B2B audience before.
• **Experience with A/B testing or CRO. **You know what a p-value is and why someone would test a headline. Not required—we’ll teach you.
• **Track record of audience growth. **You can point to a LinkedIn profile, YouTube channel, or newsletter you helped grow from small to meaningful.
• **Video production awareness. **You don’t need to shoot or edit, but understanding what makes a good thumbnail, a strong cold open, and an engaging video structure will make you more effective.

Benefits

• **Growth path. **We invest heavily in developing our people and promote almost exclusively from within. Success in this role leads to building and leading an entire content and brand team.
• **Proprietary data access. **You’ll work with the largest A/B testing dataset in the industry—hundreds of thousands of tests. This is content raw material that nobody else has.
• **In-demand skills. **You’ll work alongside one of the most experienced experimentation teams in the world and learn how data, psychology, and creative intersect.
• **Time to recharge. **20 days of paid vacation plus holidays.