Growth & GTM Engineer

Role Overview

• Build the technical foundation that powers acquisition, activation, retention, and revenue growth
• Own the systems, instrumentation, integrations, event architecture, attribution infrastructure, lifecycle tooling, experimentation capabilities, and reporting foundations
• Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
• Ensure consistent and reliable event tracking across all customer touchpoints
• Improve funnel visibility from install through repeat transaction
• Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
• Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
• Improve attribution accuracy across paid and organic channels
• Establish reliable and trusted channel performance reporting
• Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
• Design and maintain growth data pipelines and warehouse integrations across various platforms
• Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
• Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
• Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
• Establish best practices for measurement, experimentation, and learning loops
• Identify friction points and collaborate with Product and Growth teams to improve conversion performance

Requirements

• 3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar roles
• Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
• Strong SQL proficiency and experience working with relational databases
• Experience with event instrumentation, tracking plans, and analytics implementation
• Experience implementing and managing attribution platforms, AppsFlyer preferred
• Experience with customer data platforms, Segment preferred
• Experience with product analytics platforms such as Mixpanel or Amplitude
• Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
• Experience working across web and mobile environments
• Experience working with APIs and data integrations
• Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
• Strong understanding of experimentation methodologies and A/B testing frameworks
• Strong product thinking and understanding of customer journeys, activation, and lifecycle systems

Tech Stack

• SQL

Benefits

• Competitive compensation
• Fully remote working
• Unlimited PTO
• Generous parental leave
• The opportunity to build from the ground up, with your impact visible every day
• A bold, ambitious team on a mission to open global markets to Africans everywhere