Senior Manager, Customer Marketing

Role Overview

• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
• Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
• Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
• Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
• Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
• Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
• Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
• Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution
• Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
• Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI

Requirements

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred
• 2+ years of experience managing programs, projects or people in a marketing capacity
• Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell
• Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
• Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing
• Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
• Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations
• Excellent communication, project management and cross-functional collaboration skills
• Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives
• Strong content and storytelling abilities to drive customer engagement, education and advocacy
• Bachelor’s degree in Marketing, Business or a related field, or equivalent experience

Tech Stack

• Cyber Security

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above-market annual bonuses