Marketing Operations Specialist

Role Overview

• Operate our in-house CRM to build and manage audiences and segmentation logic.
• Build and execute marketing campaigns, ensuring timely and targeted delivery across customer segments.
• Build and test in-platform rewards to ensure error free delivery of marketing activities.
• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines.
• Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.
• Use platforms like SendGrid, Twilio, and Mailjet to build and deliver email and SMS communications aligned with brand and campaign objectives.
• Collaborate with translators and marketing strategists to review campaign copy and assets for suitable use in initiatives while following content best practices to avoid spam flagging.
• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Collaborate with creative teams to translate mock-ups into functional, eye-catching email layouts that maintain brand consistency.
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance.
• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.
• Maintain a “pixel-perfect” standard, carefully verifying each build or template against mock-ups to ensure accuracy and aesthetic quality.
• Adhere to coding standards, guidelines, and design principles to achieve consistency and brand integrity across all assets.
• Conduct regular reviews of live sites and email campaigns to identify areas for improvement.
• Perform testing (UAT) on larger projects outside of BAU as required.
• Contribute to the development of internal tools, processes, and documentation to streamline and standardize workflows.
• Stay current with industry trends, emerging web technologies, and best practices in digital marketing and design.
• Provide feedback and suggestions to the team lead and management on how to enhance and evolve our MarkOps capabilities.

Requirements

• Bachelor’s degree in computer science, Web Development, Marketing, or a related field (or equivalent work experience).
• 2+ years of experience in front-end development or a similar technical marketing operations role.
• Expert-level proficiency in HTML and CSS, with a strong knowledge of JavaScript.
• Proven track record of building and optimizing web pages and email templates.
• Experienced with collaborating on marketing campaign planning.
• Has proficiency in using CRM platforms to orchestrate the delivery of marketing offers and communications.
• Familiarity with CMS platforms and version control systems (e.g., Git).
• Understanding of email deliverability and cross-client testing is a plus.
• Eye for design, capable of translating mock-ups into pixel-perfect, responsive pages and email templates.
• Ability to adhere to brand guidelines while also proposing improvements where beneficial.
• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Experience working in cross-functional teams, balancing multiple tasks and priorities.
• Analytical mind with a solution-oriented approach to troubleshooting and issue resolution.
• Motivated individual, comfortable with rapid changes.
• Ability to multi-task and meet deadlines all while having a strong attention to detail.
• Ability to travel, when required.

Benefits

• 25 days of leave
• Meal tickets of 40 lei/day
• Pension coverage
• Full health and dental coverage for you and dependents
• 7Card subscription
• Learning and development tailored to your career path
• Travel & wellness allowance
• Lots of fun activities throughout the year