Influencer, Community Manager

Role Overview

• As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio.
• Ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.
• Work closely with Brand, Media, and PR teams, to bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.
• Help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.
• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance.
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts).
• Build and manage relationships with creators, agents, and talent partners.
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation.
• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy.
• Monitor sentiment, manage risks and escalate issues where required.
• Develop and maintain community guidelines, response frameworks, and escalation protocols.
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices.
• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem.
• Identify high-performing content for cross-channel amplification (organic + paid).
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed.
• Monitor social conversations, trends, and competitor activity.
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights.
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams.
• Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations.

Requirements

• Experience in influencer marketing, creator partnerships, or social media.
• Exposure to health/beauty, or consumer brands is an advantage
• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting
• Strong understanding of the UK/I creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement
• Data-driven mindset, with the ability to analyse performance and optimise campaigns
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Ability to balance strategic thinking with hands-on execution
• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
• Right to work: For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.

Benefits

• Meaningful work from Day 1: From Day 1, you’ll be working some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
• Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
• You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.
• Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days' Holiday, Onsite Gym, and your very own ‘Flex4Me’ Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.