Paid Media Strategist

Role Overview

• You’ll plan, launch, and optimize social campaigns, keep budgets and pacing tight, and translate data into crisp decisions.
• You plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans.
• You strategize and implement A/B experiments to test audiences, creative, landing pages, offers, etc.
• You facilitate campaign implementation, including asset collecting and trafficking.
• With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• You enthusiastically present reports to clients, highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.
• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• You consistently identify cross-channel strategies / collaborations with clients to improve performance.
• You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

Requirements

• Experience: You have 2-5 years of successful hands-on paid media management experience, ideally in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role. You have experience in channel platforms such as Meta, TikTok, Pinterest, and Reddit.
• Education: Ideally, you have a bachelor's degree in marketing, science, or in a related field.
• Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results.
• Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.
• Time Management: You're a master of time management. You know how to juggle multiple tasks effectively.
• Industry Passion: The e-commerce, advertising, and agency space excite you. You're genuinely interested in these fields and eager to make an impact within them.
• Creative Problem Solver: When challenges arise, you're ready to jump in and troubleshoot with creative solutions. You enjoy tackling problems head-on and finding innovative ways to overcome them.
• Continuous Learner: You have a genuine passion for learning. You stay updated with the latest trends in digital advertising and marketing, always expanding your knowledge base.
• Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.

Benefits

• Competitive salary. We offer a market-rate salary ranging from $70,000.00
• $80,000.00 per year, based on experience.
• Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.
• USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.
• Time off made easy. Take advantage of our unlimited PTO policy.
• Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.
• Secure your future. Participate in our 401k program with a company match.
• Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.
• Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.
• Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.