HubSpot Administrator

Role Overview

• Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub
• Manage user access, permissions, roles, and licenses and oversee onboarding and offboarding within HubSpot
• Own platform governance including properties, forms, lists, naming conventions, templates, and folder structure
• Design, build, test, and maintain workflows, automation, lead routing, scoring, and lifecycle logic
• Ensure data quality, consistency, and integrity across contacts, companies, campaigns, and reports
• Monitor and manage integrations and data flow between HubSpot and connected platforms such as Salesforce and troubleshoot and escalate as needed
• Perform ongoing platform hygiene including cleanup, archiving, and retention support
• Stay current on HubSpot releases and best practices and recommend and implement enhancements that improve efficiency and performance
• Create and maintain clear documentation, standards, and how to guidance for internal stakeholders
• Build and maintain emails, landing pages, forms, and basic nurture programs within HubSpot using approved templates and designs
• Partner with the Senior Designer to implement and maintain HubSpot email and landing page templates
• Support webinar setup and execution within HubSpot including registration, integrations, and attendee tracking
• Build audience segments and suppression lists to support campaign requirements
• Run pre and post launch QA to ensure accuracy, functionality, compliance, and reporting readiness
• Support intake and execution workflows by ensuring HubSpot assets and automation are built accurately and on time
• Maintain campaign related timelines and schedules to avoid audience overlap and messaging conflicts
• Apply and enforce campaign structure, naming conventions, tags, UTMs, and attribution logic within HubSpot
• Assist with post campaign close out including asset archiving and reporting validation
• Build and maintain standard HubSpot dashboards and reports aligned to GTM needs
• Monitor dashboards for data quality or configuration issues and proactively resolve gaps
• Support monthly and quarterly reporting by preparing clean, reliable performance data
• Maintain documentation for report definitions, filters, and usage guidance
• Provide light administration and coordination support for tools such as GoTo Webinar and Smartsheet
• Assist with basic user access, templates, and hygiene in supporting platforms as needed

Requirements

• 1 to 3+ years of hands on HubSpot administration experience with Marketing Hub
• HubSpot certification required including Marketing Software, Automation, and or Admin
• Proven ability to work quickly and efficiently across workflows, properties, lists, forms, emails, landing pages, and reporting
• Strong understanding of marketing automation, CRM data models, and attribution fundamentals
• Experience managing email campaigns end to end within HubSpot
• High attention to detail with a strong emphasis on data quality and governance
• Ability to manage multiple requests and priorities in a fast-moving environment
• Clear, confident communication skills when supporting internal stakeholders.