About this role

Plan, build, and manage campaigns across Search, Local Services Ads, Performance Max, Demand Gen, YouTube, that are structured to hit client goals for lead volume, efficiency, or revenue growth
Own ongoing campaign optimizations including keywords, bids, audiences, ad copy, and targeting
Design and execute structured tests across ad copy, bidding strategies, audience segments, and campaign configurations using the TELO framework
Monitor account health and budget pacing across your book of business
Translate performance data into clear insights
Partner with Senior Media Strategists and account teams to align search execution with broader client strategy

2+ years of hands-on SEM management within Google and Bing
Strong command of keyword strategy, match type frameworks, and Smart Bidding selection
Strong understanding of core performance metrics (CPA/CPL, ROAS, CVR, impression share, Quality Score)
Working knowledge of conversion tracking, Google Tag Manager basics, and GA4 / auto-tagging integration
Experience with Google Ads Editor and comfort managing multiple accounts and 50+ campaigns monthly

Paid Search Account Manager

Key skills