Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

Minimum of 2 years experience in a similar role.
Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.
Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.
Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.
Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.
Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.
Detail-oriented mindset with a focus on precision in budget pacing and content creation.
Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.

401(k) matching
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
Remote position

Google Ads Specialist – Paid Media, Orthodontics & Dental

Key skills