Digital Comms, Content Manager

Role Overview

• Build and maintain a consistent drumbeat of positive, engaging content across Multiverse's social channels, telling the stories of the learners, employers and apprentices whose careers and businesses are being transformed by a different approach to skill development
• Develop and execute a strategy for how Multiverse shows up on the platforms where our learners and employer partners share their experiences, shaping how we respond, how we generate authentic advocacy, and how we ensure our reputation reflects the quality of the work we do
• Own light-touch management of Multiverse's web presence, keeping key pages accurate and compelling, identifying opportunities for elevating confidence, and coordinating updates with the Brand and Tech teams
• Lead our approach to SEO and AEO, identifying narrative gaps online and building the content and optimisation strategy that means people find the real Multiverse when they go looking
• whether through traditional search or AI
• Own our presence in AI-generated responses: develop and execute a structured AIO strategy to ensure Multiverse is accurately represented in key tools and AI Overviews
• including the structured content, authoritative sourcing, and entity-building work that shapes how LLMs understand and describe us
• Expected time split is 60% social, 15% SEO and 25% web.
• Work hand-in-hand with the Comms Team and Brand Director to ensure digital content lands in the right moment, tied to wider campaigns and policy milestones
• Bring strategic recommendations to our senior leadership team with the same confidence you bring to creating a piece of content, as comfortable in a C-suite conversation as you are behind a camera with a learner

Requirements

• You embody the mission. You equip workers to win in the AI era, and that comes through in the content you make
• You have hands-on experience managing social channels at an organisational level.
• You know the difference between a content calendar and a content strategy, and you've built both
• You're a strong, instinctive writer and storyteller, able to find the human moment in a dataset and turn a learner outcome into content that actually moves people
• You're fluent in AI tools and use them to work faster and think bigger, but you apply strong human judgement to everything you publish and understand the difference between AI-assisted and AI-dependent
• You've worked on SEO meaningfully: you know your way around tools like SEMrush or Ahrefs and can turn search data into editorial priorities
• You understand how reputation is built across the full digital picture, not just social, but search results, third-party platforms, and the emerging landscape of AI-generated information
• You're operationally confident on the web side, comfortable working with CMS tools (detailed Webflow experience is a plus) and coordinating page updates without needing to be a developer
• You're proactive and self-directed: you see a gap in how we're showing up and you close it
• You thrive in networked organisations, collaborating with talented colleagues across Marketing, Product, and People teams.
• You're genuinely curious about the future of agentic AI and what it means for how websites are built, maintained, and experienced.

Benefits

• 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
• private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill
• all in one mental health support
• Hybrid work offering
• for most roles we collaborate in the office three days per week with the exception of Coaches and Instructors who collaborate in the office once a month
• you'll have the opportunity to work from anywhere, up to 10 days per year
• Beyond the desk, we make time for weekly catch-ups, seasonal celebrations, and have a kitchen that’s always stocked!