Marketing & Communications Specialist – DACH

Role Overview

• Produce compelling content and copy in German and English: blog posts, white papers, customer case studies, social posts, sales enablement materials, and email campaigns.
• Own the editorial calendar in close collaboration with the Marketing and Sales teams, with a focus on lead generation and brand building.
• Update and optimize local website content on an ongoing basis.
• Build and nurture relationships with tech and business media in your market — pitch story ideas, coordinate press releases, and manage media coverage.
• Handle internal communications for the local team, ensuring alignment with global messaging and company culture.
• Plan, organize, and execute local events: trade shows, webinars, and partner activations.
• Maintain a strong brand presence at the key B2B events in your market — targeting around 15 well-chosen events per year.
• Manage and grow the brand's social media presence (LinkedIn, X, Instagram) through organic campaigns, aiming for at least two posts per week.
• Track campaign performance against KPIs using analytics tools and continuously optimize based on data.
• Adapt the go-to-market (GTM) strategy to your market and its buyer personas.
• Act as the primary link between global marketing and your local market — surface local insights, flag market nuances, and ensure global initiatives land effectively on the ground.
• Drive cross-functional communication with Sales, Product, Customer Success, and Leadership — align local marketing initiatives and ensure the needs of your market are understood across the organization.
• Localize global campaigns for your market — going beyond translation to adapt messaging, channels, formats, and timing to local behaviors and cultural context.
• Brief, manage, and quality-control a network of external partners (creative, PR, events, media buying) in close collaboration with the central marketing team.

Requirements

• 3 to 6 years of experience in marketing communications, PR, or content marketing, ideally in B2B tech or SaaS — a background in fintech or expense management is a strong plus.
• Fluent German (C2 level or equivalent) and strong English skills.
• Proven track record in PR, content production, and event management.
• Proficiency with digital marketing tools: LinkedIn Ads, Google Analytics, and CRM/marketing automation platforms (HubSpot, Salesforce).
• Strong editorial instincts — able to craft messages that resonate with B2B audiences.
• Entrepreneurial mindset: comfortable working autonomously in a fast-paced scale-up environment.
• Demonstrated ability to localize (not just translate) international campaigns — adapting strategy, tone, channel mix, and creative to land locally.
• Experience contributing to annual GTM plans: able to build a local market brief and influence the global plan.
• Strong cross-functional communicator: equally comfortable with Sales, Product, Customer Success, and Leadership, and able to translate those conversations into aligned marketing actions.
• Experience managing external agencies (PR, creative, events, media) and coordinating with internal growth teams.
• A background in fintech, spend management, or adjacent B2B financial software is a significant differentiator.