Brand Manager

Role Overview

• Leads integrated marketing campaigns that are on-brand and insight-led across channels that support tentpole moments, LTO launches, and peak period promotions
• Monitors campaign performance vs target benchmarks, and provides recommended marketing actions, in partnership with media agency and internal stakeholders across insights, DTC, marketplace and social teams
• Orchestrates and leads on-going calendar planning across retail, social, DTC and marketplace– bringing insights, audience, and category know-how to the development and maintenance of the calendar to lead collaboration on key moments
• Over-sees Marking Associate who leads shopper marketing and marketing sales efforts; supporting digital and in-store awareness driving efforts (inclusive of digital display, retail media, in-store shippers, and promotions), and sell-in materials
• In partnership with the Sr Innovation Manager, supports flavor and pack type innovation, packaging, and planning for base business initiatives that grow velocity at shelf
• Owns creative and media agency management, inclusive of campaign timelines, budgets and internal stakeholder feedback; bringing brand expertise to campaign development
• Supports holistic media planning in close partnership with the VP of Brand and the social media team; inclusive of agency briefing, audience insights, test and learn agenda, upside opportunities, and input across channel tactics (OTT/OLV/CTV/OOH/social)
• Monitor, analyze and report on brand health metrics, in-line with brand and business targets; surface insights that can help inform brand strategies
• Own and execute brand marketing budget management and monthly reconciliation process across brand marketing departments; from PO creation to monthly reporting

Requirements

• Bachelor’s Degree, MBA preferred
• Minimum 3-5 years of brand management experience; with at least one year of people management experience
• Experience working for or with creative and media agencies, internal and/or external
• Experience working for a CPG brand, with P&L management experience
• Experience in leading creative campaigns that get recognized
• Experience in managing shopper marketing programs (i.e. physical display programs, coupon programs (i.e. Inmar, Ibotta, Aisle), and retailer media networks
• Experience in managing marketing budgets for national brands
• Thrive in a fast-paced environment with multiple priorities
• Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
• Excellent verbal and written communication skills with keen attention to detail
• Proactive, problem-solving, self-starter

Benefits

• Professional development opportunities