Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
Monitor the pulse of social and platform guideline updates
Increase social media engagement and followers across platforms
This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends
Manage social media content calendars, connecting with internal teams for alignment and planning purposes
Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
Consistently produce strong hooks and generate original ideas in monthly briefings
Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
Support 61+ clinic teams through monthly office hours and social media onboarding training initiatives
Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations
Monitor and analyze trends and competitor performance
Collaborate with internal partners across teams
Workflow Management: Responsible for auditing and optimizing our internal content production pipeline
Assist with other duties and special projects as assigned
Requirements
High School Diploma required; Bachelor’s degree in related field preferred
2+ years of proven expertise in social media marketing and social media platforms
Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
Experience in beauty, medical aesthetics or similar industry strongly preferred
Strong social media content creation skills including but not limited to writing, design and video skills
Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic.
Understanding of video editing and content scheduling platforms
Ability to study and interpret marketing analytics
Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
Ability to work well autonomously and within a team in a fast-paced environment
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
Adept at community building and keeping calm under high-pressure online interactions
Proficiency in Microsoft Office and ability to quickly learn new technology platforms
Benefits
We offer a competitive benefits package which includes generous employee discounts
Friends & Family discounts
Beautiful working environment with a stellar team
Paid holidays
401k plan with a company match program
For full-time employees we offer Medical, Vision, and Dental insurance