Social Media Creative Content Manager

Role Overview

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo
• Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging
• Consistently produce strong hooks and generate original ideas in monthly briefings
• Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management
• Support 61+ clinic teams through monthly office hours and social media onboarding training initiatives
• Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams
• Workflow Management: Responsible for auditing and optimizing our internal content production pipeline
• Assist with other duties and special projects as assigned

Requirements

• High School Diploma required; Bachelor’s degree in related field preferred
• 2+ years of proven expertise in social media marketing and social media platforms
• Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred
• Experience in beauty, medical aesthetics or similar industry strongly preferred
• Strong social media content creation skills including but not limited to writing, design and video skills
• Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic.
• Understanding of video editing and content scheduling platforms
• Ability to study and interpret marketing analytics
• Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines
• Ability to work well autonomously and within a team in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
• Adept at community building and keeping calm under high-pressure online interactions
• Proficiency in Microsoft Office and ability to quickly learn new technology platforms

Benefits

• We offer a competitive benefits package which includes generous employee discounts
• Friends & Family discounts
• Beautiful working environment with a stellar team
• Paid holidays
• 401k plan with a company match program
• For full-time employees we offer Medical, Vision, and Dental insurance