About this role

Engage with business units to understand their data needs, processes, and KPIs.
Map and document the data landscape across systems (CRM, MAP, web analytics, advertising platforms, product data, etc.).
Serve as the primary analytics liaison, ensuring marketing has accurate, accessible, and trusted data to support decision-making.
Analyze marketing performance across channels, segments, and lifecycle stages to identify trends, gaps, and growth opportunities.
Transform complex datasets into concise insights that marketing leaders can act on.
Design and build intuitive, executive-ready dashboards using platforms such as Tableau, Power BI, Looker, or similar.
Identify and resolve data quality issues across systems; partner with RevOps, IT, and Data Engineering on remediation.

3–7+ years of experience in Marketing Analytics, Marketing Operations, Business Intelligence, or Data Analysis.
Strong data visualization skills with hands-on experience in BI tools (Tableau, Power BI, Looker, Qlik, Domo, etc.).
Proficiency in SQL and structured data manipulation.
Experience with CRM (Salesforce), marketing automation tools (Marketo, HubSpot, Eloqua), and digital analytics platforms (GA4, Adobe Analytics).
Ability to translate data into clear insights and recommendations for non-technical audiences.
Strong communication, storytelling, and stakeholder-management skills.

Enterprise Marketing Data Analyst – Cross-Functional Insights, Visualization

Key skills