Digital Marketing Specialist

Role Overview

• Lead all third‑party paid media investments for Canada, managing an annual investment goal
• Identify, evaluate, and onboard new paid media vendors as applicable
• Manage paid social campaigns for Canadian vendors, ensuring performance aligns with KPIs and brand standards.
• Oversee Paidganic vendor strategies for the North American LinkedIn page
• Track, analyze, and report on campaign performance, optimizing spend and creative for maximum ROI.
• Own the Canadian GTM strategic content plan for the North American LinkedIn page, delivering weekly posts aligned to business priorities.
• Write compelling, on‑brand copy for social posts, partner spotlights, campaign announcements, and thought‑leadership content.
• Design visually engaging social assets using brand‑approved tools and templates.
• Serve as the project lead for the Canadian iteration of the partner loyalty program.
• Manage timelines, communications, and reporting to ensure program success and partner satisfaction.

Requirements

• 1–3+ years of relevant experience in digital marketing, paid media, or social media management
• Experience managing paid media budgets and vendor relationships
• Strong copywriting skills with experience producing social or digital content
• Experience supporting or managing partner programs, loyalty initiatives, or channel marketing efforts
• Data‑driven mindset with experience using tools such as LinkedIn Campaign Manager and Google Analytics
• Strong project‑management skills with the ability to balance multiple priorities and deadlines
• Familiarity with the Canadian technology or vendor ecosystem is an asset.
• Bachelor’s Degree required; Marketing, Communications, or related field preferred.

Benefits

• Grow Your Career: Accelerate your path to success with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.