Key skills
AWSCloudCyber SecurityServiceNowGoAnalyticsSalesforceLeadershipStakeholder ManagementCommunicationCollaborationSales
About this role
Role Overview
- Develop and lead comprehensive field marketing plans aligned to regional sales goals and Cohesity’s global go-to-market (GTM) strategy.
- Partner with regional sales leadership to define priorities, identify opportunities, and drive cohesive execution across accounts and verticals.
- Manage regional marketing budgets and allocate resources effectively to maximize ROI.
- Build and execute integrated, multi-touch campaigns — including events, digital, account-based marketing (ABM), and partner programs — that generate awareness, demand, and pipeline growth.
- Analyze funnel metrics to identify optimization opportunities and deliver insights on marketing’s contribution to revenue.
- Implement data-backed nurture and acceleration programs to advance opportunities through the sales cycle.
- Serve as the key liaison between marketing and sales, ensuring field programs directly support territory and pipeline objectives.
- Develop localized assets, competitive positioning tools, and industry-specific content to equip sellers for success.
- Lead execution of Cohesity-branded field events, customer roundtables, tradeshows, and executive engagements.
- Ensure consistent brand messaging and experience across all customer touchpoints in collaboration with global marketing teams.
- Collaborate with alliance and channel partners — including Cisco, AWS, Microsoft, and ServiceNow — to co-create and execute regional marketing initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 12+ years of B2B marketing experience, with at least 5 years in senior field or regional marketing leadership within enterprise software, cybersecurity, or cloud infrastructure.
- Proven success driving measurable pipeline and revenue impact in collaboration with enterprise sales teams.
- Strong understanding of ABM, demand generation, and integrated campaign frameworks.
- Expertise with Salesforce, Marketo (or equivalent), and data analytics tools.
- Excellent leadership, communication, and stakeholder management skills.
Tech Stack
- AWS
- Cloud
- Cyber Security
- ServiceNow
Benefits
- health and wellness benefits
- vacation
- paid holidays and refresh days
- 401(k) retirement plan
- life and disability insurance coverages
- other benefits the Company may offer from time to time